Our Mission

Groundwork Artist Development is an elite team of music industry veterans offering a comprehensive array of management and developmental services. From artist infrastructure advice (the business aspects of being an artist), brand building, songwriting and performance guidance, tour advice, and even tools to grow your fan base, our focus is on building artists that are in it for the long run.

Here at Groundwork Artist Development, our goal is to help you fine tune the skills you already have, and equip you with the tools you need to turn your music world into a thriving business. We work hand-in-hand with you, the independent artist, to help you operate more efficiently, turn your brand into a business, and set you up with the best practices to achieve success. Whether you are just starting out or have been in the game for years, we've got you covered.

WHO WE ARE

With offices in New York, Los Angeles, and Atlanta, Groundwork is led by experienced artist managers Michael Morrison and Ethan Langston and marketing expert Shanelle Wolfe, supported by a strong, cutting-edge team of specialists. Having begun his career as an attorney, achieved success as the President and CEO of a structured finance company, presided over an independent film company and, most notably, owned and operated an independent record label for several years prior to launching his own management firm, Michael has abundant experience in all facets of the music industry. Shanelle is an experienced career music marketer, and Ethan’s extensive background in touring, production, and management adds a unique A&R element to the team.

Disclaimer: Communications between you and Groundwork Artist Development are protected by our Privacy Policy but not by the attorney-client privilege nor as work product. We are not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options, selection of forms or strategies. One of our principal members is a licensed attorney. Should you wish to engage his services as an attorney, you must specify said desire through personal and specific outreach and first engage his services in said capacity. Your access to the website is subject to our Terms & Conditions.